Xandr
Two different types of pixels can be placed via Xandr:
<!--
Xandr Universal Pixel - Initialization (include only once per page) -->
<script>
!function(e,i){if(!e.pixie){var
n=e.pixie=function(e,i,a){n.actionQueue.push({action:e,actionValue:i,params:a})};n.actionQueue=[];var
a=i.createElement("script");a.async=!0,a.src="//acdn.adnxs.com/dmp/up/pixie.js";var
t=i.getElementsByTagName("head")[0];t.insertBefore(a,t.firstChild)}}(window,document);
pixie('init',
'f9bed93e-dad1-4e1a-ba5a-1ae5713217ba');
</script>
<!--
Xandr Universal Pixel - PageView Event -->
<script>
pixie('event',
'PageView');
</script>
<noscript><img
src="https://ib.adnxs.com/pixie?pi=f9bed93e-dad1-4e1a-ba5a-
1ae5713217ba&e=PageView&script=0"/></noscript>;
➔ Simple Universal pixel: they place one unique pixel on each
page/action. This makes sense for the most simple conversions, or a site that
doesn't have a universal header
<!--
Conversion Pixel - Concordia University Irvine - Submit button - DO NOT MODIFY
-->
<img
src="https://secure.adnxs.com/px?id=1396778&t=2"" width="1"
height="1" />
<!--
End of Conversion Pixel -->
The script provided needs to be placed within the header of your website. Copy the entire script and paste it within the <head> tag on the website. It can be pasted below or above the existing tags that may already be present in the site header.
Setting up pixels for success: